Privacy Policy
Last Updated: June 2026
At Laurier Dental Centre (“we”, “us”, or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (laurierdental.ca), fill out our online forms, or engage with our marketing campaigns, in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Accountability
We are responsible for all personal information under our control. We have designated a Privacy Officer who is accountable for ensuring our compliance with this policy and PIPEDA regulations.
2. Identifying Purposes
We collect personal information for the following commercial and marketing purposes:
- To respond to your inquiries and appointment requests submitted via our website forms.
- To send you newsletters, promotional offers, or updates about our dental services (only if you have explicitly opted in).
- To analyze basic website traffic and measure the performance of our marketing campaigns.
- To communicate with you regarding non-medical administrative matters.
3. Consent
By using our website or voluntarily providing your personal information through our contact forms, phone lines, or marketing channels, you consent to the collection, use, and disclosure of your information as described in this policy.
- Express Consent: We will ask for your explicit consent (e.g., checking a box) before adding you to any email marketing lists.
- Withdrawing Consent: You may withdraw your consent for marketing communications at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.
4. Limiting Collection
We collect only the personal information that is absolutely necessary for the purposes identified above. The types of information we collect include:
- Contact Information: First and last name, email address, and phone number when provided via our forms.
- Call Tracking and Recording: To ensure quality customer service and to measure the effectiveness of our marketing campaigns, we utilize third-party call tracking services. When you call a phone number displayed on our website or marketing materials, we may collect your phone number, the date and time of the call, and the call duration. Calls are recorded for training and quality assurance purposes; however, these audio recordings are actively stripped of Personally Identifiable Information (PII). Callers are notified via an automated audio prompt before the call connects. If you do not wish to be recorded, you may choose to contact us via our online form or email instead.
- Basic Technical Data: We collect limited, non-identifiable technical data (such as basic website traffic metrics) to ensure our website functions correctly.
- Please do not submit sensitive personal health information through our general website contact forms.
5. Limiting Use, Disclosure, and Retention
We will not use or disclose your personal information for purposes other than those for which it was collected, except with your consent or as required by law.
- We do not sell, rent, or trade your personal information to third parties.
- To operate our website and marketing efforts, we partner with trusted third-party service providers and technology partners. Any personal information transferred to these providers is done strictly to process the data on our behalf. These providers are contractually obligated to protect your information, adhere to strict confidentiality agreements, and are prohibited from using your data for their own independent purposes.
- We retain personal information only for as long as it is needed to fulfill its intended purpose or to comply with legal obligations. Once it is no longer required, the data is securely destroyed or anonymized.
6. Accuracy
We strive to ensure that your personal information is as accurate, complete, and up-to-date as necessary for its intended use. If your contact details change, please let us know so we can update our records.
7. Safeguards
We implement robust physical, organizational, and technological security measures to protect your personal information against loss, theft, unauthorized access, disclosure, copying, or modification. This includes using encrypted website connections (SSL) and restricting internal access to your data only to employees who need it to fulfill their duties.
8. Openness
We are committed to being transparent about our privacy practices. This Privacy Policy is readily available on our website to ensure you understand exactly how we manage your personal information.
9. Individual Access
You have the right to request access to the personal information we hold about you. You may also challenge the accuracy and completeness of the information and have it amended as appropriate. To make an access request, please contact our Privacy Officer in writing.
10. Challenging Compliance
If you have any questions, concerns, or complaints regarding our privacy practices or our compliance with PIPEDA, please contact our Privacy Officer. We will investigate all complaints and take appropriate measures to resolve any issues.
Contact Us
For any questions regarding this Privacy Policy or to withdraw your marketing consent, please contact:
Laurier Dental Centre
Attn: Privacy Officer
Address: 500 Laurier Ave Unit 18, Milton, ON L9T 4R3
Phone: 905-878-9882
Email: info@laurierdental.ca